With appearances in more than a dozen books and exhibitions from New York to London, Lucia's talent has led her to work with the BBC, Warner Brothers, Disney, Patagonia, Red Bull, Rip Curl and Billabong. She won an award in the 2012 National Geographic Traveler awards with her underwater image of a surfer in Fiji, and in 2015 she progressed into filmmaking, directing movie trailers for Hollywood films such as Mad Max, alongside UK documentaries.
Expeditions to remote and often hostile locations such as Antarctica, Alaska, the Galápagos Islands, the Russian Far East and Siberia have seen Lucia explore the luxury travel sector through moving images and stills. Capturing cultures and wildlife unique to these destinations has become the core of her business and she now works full time in the travel industry.
"The hard switch [came] when I felt I wanted to be more peaceful," says Lucia. "Spending time in nature was a transition in my life." Canon prime lenses have been a go-to for her during this career shift, helping to focus her eye in nature settings, she says.
"Wildlife is a layer of travel," she adds. "The whole world is becoming more aware of conservation and environmental issues and I feel an obligation to contribute to that. Not everyone has the luxury of seeing the world and it means a lot to be able to help [raise] awareness about where you can see these beautiful creatures – under the water or from above."