So what has attracted Bruno to China for so long? "I like countries that have a cultural and historical background, and China is particularly fascinating because it has a 6,000-year history," he says. "It's really an incredible cultural heritage. But what's been really interesting to me is to see, in each decade, how quickly the country has developed and changed, especially since the 1990s. I also like the Chinese people – they are easy to deal with, a bit noisy, but full of enthusiasm."
He first photographed the country in 1973, when it was still in the period known as the Cultural Revolution, under leader Mao Zedong. Looking at these early images now brings home the changes to Chinese people's lives. "In the first pictures I shot in the '70s, people were all dressed in blue or grey," Bruno says. "They all wore the same worker's suit. Today young people spend a lot of money on their clothes, those who have enough to afford them. They are very chic, very elegant, so that's a huge difference.
"When I visited the city of Chengdu in 1980, there was no international airport, there were few cars and almost everyone was travelling by bicycle. Today you have lots of traffic jams – and lots of pollution too." The cities have also been transformed architecturally. "I remember being in Pudong, Shanghai, and taking photographs of paddy rice," Bruno continues. "That is where all the skyscrapers are now. The architecture today is incredible, with amazing buildings designed by famous architects from around the world, which are spectacular to see."